Asian markets 結果共2筆

Vice President Lai Ching-te, along with officials and Heineken Taiwan’s Managing Director Wu Chien-fu, launched a NT$13.5 billion investment in Pingtung for a net-zero carbon beer factory aimed at the East Asian market, marking Heineken’s deep-rooted expansion in Taiwan.

American fried chicken brand Popeyes is set to debut in Taiwan with its first outlet in Taipei’s Zhongzheng District in the second quarter of 2024. Known for its Louisiana-style fried chicken, Popeyes boasts a global presence with over 3,900 restaurants across 30 countries. With annual revenues surpassing US$5 billion, it ranks as the second-largest chicken fast food chain worldwide. The brand’s success is attributed to its signature Louisiana-flavored chicken and diverse menu offerings. The upcoming Taiwan branch will serve original and spicy fried chicken, cajun fries, macaroni, salad, and desserts, including the popular chicken sandwich introduced in 2019.